last updated Oct 28, 2015
Do you love Star Trek?
We do. We’ve never attended a convention or learned to speak Klingon, but there’s always been something endearing about those wonderful characters boldly going where no one has gone before. We also love the themes of Trek: hope, adventure, and courage (among many others). While heading into the unknown carries its share of risks – be it a meeting with the Borg or crashing Khan’s pad on Seti Alpha Six – the rewards are not only the discovery of new life and new civilizations, but a deeper sense of self and strength to explore the vast expanses that are out there.
Likewise, there are vast expanses in the marketplace yet to be explored- especially for small and medium businesses (SMBs). Perhaps you find yourself in the position we’ve found many SMBs and non-profits: standing right on the edge of new, larger territory in your industry or area of expertise.
You’ve been working hard and have carved out a nice slice of market pie, or built a solid reputation as a non-profit. You don’t get much sleep, but you get a lot of satisfaction building your dream and seeing it come to life. You know we live in turbulent times but you’re resolute in your plans to seize any and every opportunity.
Perhaps you find yourself in the position we’ve found many SMBs and non-profits: standing right on the edge of new, larger territory in your industry or area of expertise.
Each time we meet new clients like these we not only love working with them on their communications projects but we’re encouraged in our own business journey too.
If you’re looking at expanding your territory, it’s a good time to look at your marketing plan. If you don’t already have a marketing plan or haven’t updated it in a while, that’s ok. In fact, we think that sometimes having a “plan” can trip people up because they think of it as something that’s figured out once and then executed, without deviation. It’s a plan, right?! We think that having marketing principles is even more important, because they act as bumpers to keep you on track while allowing you the freedom to move and adjust as your travel. It’s kinda like Starfleet has the Prime Directive: each situation you face on your journey may need unique solutions, but your guiding principles give structure to your actions and help you stay true to who you are.
Your business is like the USS Enterprise; a vehicle built for doing business in a galaxy of wonders. Kirk, Picard and Janeway used that ship with purpose, venturing into new territory with courageous intent. Are you ready to expand your territory?